Nuxe has its own story to tell.
That of an aspiration,
driven by intuition.
A fundamental need nurtured and followed by its founder.

Aliza Jabès developed
Nuxe products and spas
by believing in herself,
letting her senses guide her and following her instinct.

Hear philosopy

Nuxe's cult products such as Huile Prodigieuse®,
Crème Fraîche® de beauté and Nuxellence® are all the result of this instinctive yet sensory approach to beauty and skincare.

A liberating beauty, free from conformism and clichés.

Aliza Jab

Instinct is the new power.
A strength that we all should listen to,
celebrate and nurture.
Instinct is where beauty comes from.

Aliza Jabès - CEO and Founder of NUXE Group

Today, all our employees share and help spread this philosophy, which makes Nuxe a distinctive brand that women can relate to.

A brand that reconnects women with their inner nature so they can express their own beauty.

Beauty: the inside story